Total COGS
$23.50
Product, packaging, shipping, and labor
Founders
Subscription Box Pricing Calculator
Build a realistic price from product, packaging, shipping, labor, and platform fees.
Inputs
Price comparison
| Target margin | Required price | Gross profit / box | Annual at 100 subs | Annual at 500 subs |
|---|---|---|---|---|
| 40.0% | $42.79 | $17.12 | $20,541 | $102,704 |
| 50.0% | $52.13 | $26.06 | $31,276 | $156,379 |
| 60.0% | $66.67 | $40.00 | $48,000 | $240,000 |
Why COGS comes first
A box is not priced from the product cost alone. You need every real cost in the model: inbound freight, outbound shipping, packaging, fulfillment labor, and platform fees.
Once those numbers are correct, your target margin becomes a useful business target rather than a guess.
Next steps
If your margin still looks tight, move to the profit calculator and test different subscriber counts. If churn is the real issue, use the churn calculator.