SubscriptionBoxCalculator.us

Founders

Subscription Box Churn Calculator

See how much churn costs your business and compare your rate with box-type benchmarks.

Inputs

12-month view

MonthSubscribersCumulative revenue lost
1211$560
3231$1,770
6255$3,780
9275$5,984
12291$8,343

Subscriber chart

M1M2M3M4M5M6M7M8M9M10M11M12

Churn impact

Subscribers lost this month

14.0

At current churn rate

Revenue lost this month

$559.86

Subscribers lost times revenue per subscriber

Net subscriber change

11.0

New subscribers minus churn

Customer lifetime

14.3

Months at current churn

LTV impact

LTV at current churn

$285.64

Based on your current churn

Best-in-class LTV

$666.50

Assumes 3% churn

LTV upside

$380.86

How much more each customer could be worth

Benchmark gap

-1.0%

Compared with curated

Involuntary churn

Payment failures often drive a big share of churn.

At your current settings, about 4.2 subscribers per month may be lost to failed payments rather than bad fit.

Benchmarks

Curated boxesUsually 7-10% churn
Replenishment boxesUsually 4-6% churn
Access boxesUsually 3-5% churn
Best-in-classBelow 4% monthly churn

How churn destroys revenue

Churn compounds. Even a single-digit monthly churn rate can remove a large share of your base over a year if new subscriptions do not keep up.

That is why the churn calculator looks beyond this month. It shows the annual effect, the LTV impact, and the benchmark gap for your box type.

Practical retention moves

  • Improve first-box quality and first-month onboarding.
  • Offer pause and skip options before cancellation.
  • Use dunning to recover payment failures.
  • Test pre-renewal emails and win-back campaigns.